I wonder what would have happened if the Insiders showed up with a record deal a couple of years later than they did. I first heard about the Insiders by listening to WXRT. The band, from the North Side of Chicago, major label debut Ghost On The Beach was released on Epic Records in 1987. Their time in the spotlight was short lived. Despite a deal for up to 10 albums with Epic Records, the band and the label split after the label “didn’t hear a hit” on the groups second album. It makes sense, because by 1989 the pop rock sound was waning on pop radio and many artists who had enjoyed much hit radio success in the 90′s were being relegated to AC radio in favor of rhythmic artists.
If the Insiders had come along a couple of years, with Nirvana, Soul Asylum and all the other “alternative” sounding bands getting ready to explode would there have been a different outcome for the group? I think so. Listen to this song, then listen to a lot of the lighter sounding alternative music that hit the scene in the early 90′s. Easily the Insiders could have had a few hits in that era.
While the Insiders made it further than a lot of Chicago rock groups, I have to say this is a song that should have been a hit but never really was.